CB I Hate perfume


As part of my fragrance project we are expected to research into competition perfume brands for our fragrance. As far as competition goes for our brand, personally I felt we were quite original anyway so it was a hard task to find brands similar, but one brand that stood out for having similar values to us was 'CB I Hate Perfume'.


I WAS ONCE ASKED TO SUM UP MY WORK IN THREE WORDS OR LESS. IT TOOK ME ABOUT TWO SECONDS TO ARRIVE AT: “SCENT IS LIFE.” Christopher Brosius. 

CB perfume prides itself on the fact that scent is always individual. Your sense of smell is one of the most unique things about you – more individual than your fingerprints, than the shape of your ear, than the pattern of your retina. Your sense of smell is one of the most important factors that defines you as YOU. The way you respond to any scent is unlike anyone else’s – no one remembers what you do, no one feels what you feel. There is a reason you remember certain scents so fondly – it’s the way nature designed you.


CB's manifesto is:

"I HATE PERFUME.
PERFUME IS TOO OFTEN AN ETHEREAL CORSET TRAPPING EVERYONE IN THE SAME UNNATURAL SHAPE
A LAZY AND INELEGANT CONCESSION TO FASHIONABLE EGO
TOO OFTEN A SUBSTITUTE FOR TRUE ALLURE AND STYLE
AN OPAQUE SHELL CONCEALING EVERYTHING – REVEALING NOTHING
A CHILDISH MASQUE HIDING THE TIMID AND UNIMAGINATIVE
AN ARROGANT SLAP IN THE FACE FROM ACROSS THE ROOM
PEOPLE WHO SMELL LIKE EVERYONE ELSE DISGUST ME

PERFUME IS A VEIL THAT REVEALS THE SOUL
PERFUME IS THE FANFARE OF OUR INDIVIDUALITY SOUNDING DIFFERENTLY TO EVERYONE WHO LISTENS
PERFUME IS A SIGNPOST TO OUR TRUE SELVES – A DIFFERENT JOURNEY FOR THE BRAVE TO TRAVEL
PERFUME IS THE WEATHER OF OUR INNER WORLD BRINGING LIFE TO A PERSONAL LANDSCAPE
PERFUME IS AN ART THAT SHOWS US WHO WE CAN BE IF WE DARE – AN INVISIBLE PORTRAIT OF WHO WE ARE
PERFUME IS DISCOVERED FULLY ONLY BY OUR LOVERS WHEN WE ARE TOGETHER - NAKED

I ENCOURAGE YOU TO BE YOURSELF, EXPAND YOURSELF AND PLEASE YOURSELF
ALLOW YOURSELF THE LUXURY OF YOUR OWN VISION
PERFUME IS AN ADVENTURE
I ENCOURAGE YOU TO EXPLORE
I LOVE MAKING PERFUME
I LOVE BEING A PERFUMER"
christopher brosius


“LIKE THE ODOR OF BRINE FROM THE OCEANS COMES THE THOUGHT OF OTHER YEARS.” – LONGFELLOW
"When I was a child, I wanted to be an artist or perhaps a scientist. Instead I am a perfumer – this is perhaps a bit of both. I’ve been described as one of the most innovative perfumers of the 21st Century. I’ve won awards, my work is in museums and countless people in all civilized parts of the globe enjoy the unique scents I create. Much to my surprise, at least in a small way I have changed how people think of perfume: what it is & how it’s used."

In July 2004 CB I Hate Perfume Gallery first opened to the public. CB decided to begin exploring perfume as Art. Since launched in 2004, he has refined his collection of accords & expanded it to include many new scents and a great many more natural materials. Part of his mission is still to capture every possible pleasant scent.

 Returning to my original love of making actual perfume – those that tell stories and capture exact experiences. CB began his own collection of CB perfumes and adds to it each season. 


Personally for me I have never actually smelt this perfume brand but I know that if I ever do get the chance to come across it in store then I will definitely give it the sniff test. I'm hoping to do a research trip to London this Summer anyway so hopefully I'll get the chance to then.
I love what this brand stands for though because when it comes to me buying clothes or something I like to stand out of the crowd and be a bit different because being the same is so overrated anyway. So why would I be any different when it came to fragrance, if this fragrance project has taught me anything then it would probably be that when it comes to scent or just anything in life it's better to think outside the box then to never look over those 4 walls- think about what you could be missing out on!



I'm glad I came across this brand whilst researching, before this project I didn't even know it existed so I'm glad I know it does now. Somehow I'm not quite sure my student budget will stretch towards buying one of these fragrances just yet- maybe in a few years from now....
I love how I've discovered so many new exciting brands just because of my course.

What do you guys think of CB I Hate Perfume?
Any recommendations for scents? 

Let me know in the comments below. 
Take care & I'll see you guys very soon

X

Images taken from Google. 

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